The RSM Honda Promise
A better way to buy a Honda in Orange County
No games. No gimmicks. No dealer markups. No added accessories. Just honest pricing and a stress-free experience - the way car buying should have been all along.
Zero. Zilch. Nada.
The promise is simple. Four things you'll never find in an RSM Honda deal.
No Games
Tired of the frustration, fine print and false promises? So are we. Straight answers on price, trade-in and financing - the first time you ask.
No Gimmicks
A car-buying experience that's clear and uncomplicated. No four-square worksheets, no manager runarounds, no manufactured urgency.
No Dealer Markups
The price you see is the price you pay. No 'market adjustments' stacked on top of MSRP, no hidden fees, no pressure. (Excludes Civic Type R, Civic Si and Prelude.)
No Added Accessories
No mandatory paint protection, nitrogen tires or pinstripe packages tacked onto the window sticker. Buying a Honda should be simple.
The Orange County dealer experience, side by side
Why so many South OC buyers drive past three or four Honda stores to get to Rancho Santa Margarita.
Typical OC dealer
- Advertised price + $2,000-$5,000 'market adjustment'
- Mandatory dealer-added accessories (paint sealant, nitrogen, VIN etch)
- Trade-in lowballed, then 'found' more money after pushback
- Four-square worksheet that hides the real numbers
- 'Today only' pricing that pressures a same-day decision
RSM Honda
- Advertised price is the price
- No forced add-ons - accessories are your choice
- Fair trade appraisal up front, in writing
- Transparent, itemized numbers you can take home
- Take the quote home - we'll honor it
"I negotiated a price in advance, they agreed to match another dealer's offer, and RSM Honda really had no dealer add-ons or accessories. They never pressured me or tried to sell me something I didn't ask for. Also gave a great trade-in price. Very happy!"
Go ahead - give us a test drive
It will be your best car-buying experience. Guaranteed.
*No dealer markups and no added accessories apply to the full Honda lineup excluding Civic Type R, Civic Si and Prelude.
Frequently asked questions
- What is the RSM Honda Promise?
- No Games, No Gimmicks, No Dealer Markups and No Added Accessories. RSM Honda earns your business through honesty, transparent pricing and a stress-free experience - not fine print. The promise applies to the entire new Honda lineup, excluding Civic Type R, Civic Si and Prelude.
- Why do most Orange County dealers add markups and accessories?
- Many dealerships still price at MSRP on the website, then add 'market adjustment' fees and mandatory accessory packages (paint sealant, nitrogen, VIN etch, alarm) once you're on the lot - often $2,000 to $5,000 in extra profit per car. RSM Honda has chosen not to work that way.
- Is the price online really the price I pay?
- Yes - the advertised internet price is the price. You'll still pay taxes, government fees and (if you finance) any optional products you choose, but there are no dealer-added mandatory markups or accessory packages baked into the sale price on eligible models.
- What if I've already been quoted a lower price somewhere else?
- Bring the written offer in. RSM Honda regularly matches competing dealer quotes and, because there are no add-ons stacked on top, the out-the-door number is usually lower than it looks on paper elsewhere.
- Do I have to buy from RSM Honda to get my Honda serviced there?
- No. The service department works on any Honda regardless of where it was purchased, and RSM Honda buys used cars and trade-ins even if you're not buying a new Honda from them.